Counsel Creative, a new marketing collective based in Chattanooga, has officially launched its brand and website.
Counsel Creative was established and operates around the mission of “cultivating brands and relationships that matter.” “A lot of people throw the word ‘love’ around loosely, but we genuinely love people,” said Kenny Morgan, founder and CCO of the agency. “We wanted to create a place where people felt heard. The biggest thing about counseling in life is that 80-90% of it is listening. We wanted to be an agency that listened.”
According to officials, the goal behind the agency’s branding is to reflect Counsel Creative’s mission and values in a genuine and handcrafted approach. “If people don’t get the chance to meet us first, we want our website and branding to be a great introduction to our team,” said Morgan. “We designed our website to be compelling and authentic to ensure transparency. In the business of storytelling, a good product or brand should be birthed from a real story and that was important for us to portray through our own brand and website.”
“The recently launched website features a clean and yet bold and impactful design. The meticulously constructed layout provides a comprehensive user experience that aims to make navigating the content neither intimidating nor difficult. Visitors can easily access and view the agency’s story, services and work samples by way of simplistic design,” said officials.
While the agency is proudly based in the Scenic City area, Counsel Creative serves clients in an international capacity. According to NYC-based Broadway Roulette, Counsel Creative is “genuinely invested in your success, which comes across in every interaction…They worked with us (and our budget) to turnaround some of the best video ads I’ve ever seen in [the] industry within 10 days from start to finish.”
“At the end of the day we want it to be all about our clients,” said Morgan. “Everything we do - if it’s branding, video production, website development - it all goes back to cultivating brands and relationships that matter."