Web Design

Flywheel Brands


Who would have thought a happenstance meeting in a home improvement store would give way to a long-time relationship with the people of Flywheel Brands? After getting to know and fall in love with the community, culture, and top-tier products of the company, we realized the biggest place they were lacking was their website. This platform that was supposed to engage people and encourage them to choose Flywheel for their custom products wasn’t custom, itself. We created a completely personalized face for the brand that now reflects their authentic relationships with clients and the quality products they produce.

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What We Did

Website Development


Brand Strategy

Art Direction


"Counsel Creative is a hidden gem in the creative space."

"My entire NYC team was blown away by the work they were able to generate in a matter of DAYS (which other agencies said would take weeks). Their production was so good, in fact, it opened the doors for us to participate in a series of added-value beta tests with Facebook, which have been invaluable as we grow.”

Elizabeth Durand Streisand
Broadway Roulette

"Your work will be a lasting tribute to Ruth's life."

"Their work on The Truth Project website was truly spectacular. Unlike a business site, the level of compassion and emotional engagement to capture and organize the ideas and content took a lot of heart. And you guys delivered. Depicting and articulating a person with words and video as you did with Ruth forced you and your team to dig deep into an emotional well that ordinary websites don’t require. My family is deeply indebted to you and your team."

Ken Samuelson
The Truth Project

"They have truly become part of our family."

"I simply can't say enough about our firm's experience with Kenny and Rachel. Aside from their incredible creativity and step-by-step communication throughout the process of building out our website, Kenny and Rachel brought an amazing level of sincerity and professionalism to everything they do. I'm very comfortable in giving them my highest recommendation."

Dean Krech

More Work

The Newlywed Box

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The Newlywed Box

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Let's get to work