Video Production

Michelin

Introduction

To celebrate their product launch, Michelin asked us to help them through naming, site design, and video production for their new custom floor liners. While incorporating the quality of the laser measured, custom-made products, we focused on how a simple item can have a major impact on your life. As cars are second homes to many people, we wanted to encourage them to protect their investment through a series of narratives many could relate to.

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What We Did

Video Production

Creative Direction

Website Development

Packaging

Brand Strategy

Art Direction

Product Photography

Testimonials

"Counsel Creative is a hidden gem in the creative space."

"My entire NYC team was blown away by the work they were able to generate in a matter of DAYS (which other agencies said would take weeks). Their production was so good, in fact, it opened the doors for us to participate in a series of added-value beta tests with Facebook, which have been invaluable as we grow.”

Elizabeth Durand Streisand
,
Broadway Roulette

"Your work will be a lasting tribute to Ruth's life."

"Their work on The Truth Project website was truly spectacular. Unlike a business site, the level of compassion and emotional engagement to capture and organize the ideas and content took a lot of heart. And you guys delivered. Depicting and articulating a person with words and video as you did with Ruth forced you and your team to dig deep into an emotional well that ordinary websites don’t require. My family is deeply indebted to you and your team."

Ken Samuelson
,
The Truth Project

"They have truly become part of our family."

"I simply can't say enough about our firm's experience with Kenny and Rachel. Aside from their incredible creativity and step-by-step communication throughout the process of building out our website, Kenny and Rachel brought an amazing level of sincerity and professionalism to everything they do. I'm very comfortable in giving them my highest recommendation."

Dean Krech
,
JHM

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Let's get to work

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