To celebrate their product launch, Michelin asked us to help them through naming, site design, and video production for their new custom floor liners. While incorporating the quality of the laser measured, custom-made products, we focused on how a simple item can have a major impact on your life. As cars are second homes to many people, we wanted to encourage them to protect their investment through a series of narratives many could relate to.
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Creative Direction
Website Development
Packaging
Brand Strategy
Art Direction
Product Photography