When approached to design the branding for a wellness program founded in nature, we knew it would be an opportunity to stand out from other fitness training on the market. Newstart was named as an acronym for the company's key values and has a rich story behind it’s creation. By finding a way to carefully integrate the vision they had into a slick, modern, and appealing visual identity, we created a beautiful brand with meaning.View the site
Visual Identity Design
"My entire NYC team was blown away by the work they were able to generate in a matter of DAYS (which other agencies said would take weeks). Their production was so good, in fact, it opened the doors for us to participate in a series of added-value beta tests with Facebook, which have been invaluable as we grow.”
"Their work on The Truth Project website was truly spectacular. Unlike a business site, the level of compassion and emotional engagement to capture and organize the ideas and content took a lot of heart. And you guys delivered. Depicting and articulating a person with words and video as you did with Ruth forced you and your team to dig deep into an emotional well that ordinary websites don’t require. My family is deeply indebted to you and your team."
"I simply can't say enough about our firm's experience with Kenny and Rachel. Aside from their incredible creativity and step-by-step communication throughout the process of building out our website, Kenny and Rachel brought an amazing level of sincerity and professionalism to everything they do. I'm very comfortable in giving them my highest recommendation."