Branding

Pathfinder Films

Introduction

As one of the highest quality production companies in the south, Pathfinder has worked with names like the Navy, Hilton, and NBC. But, despite their premium video work, when we first met their branding was lacking. Through strategy and a study of symbolism, we designed a logo that is rooted in historical relevance, reviving an iconic legacy and fashioning a new interpretation that is ready to stand another test of time. The shape is a reminder that the path for one isn’t the path for all and while Pathfinder Films may not be the cheapest path, it’s also never meaningless. The story behind Pathfinder is a story a significance and now their branding is the same.

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What We Did

Logo Design

Brand Guidelines

Visual Identity Design

Brand Strategy

Apparel

Art Direction

"I would highly recommend working with Counsel Creative on any creative project. They went beyond what was expected, making sure that the final product was one that we’d still love in 10 or 20 years."

Leif Ramsey
,
Pathfinder Films

"At each step Counsel Creative over-delivered."

Testimonials

More Work

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