As one of the highest quality production companies in the south, Pathfinder has worked with names like the Navy, Hilton, and NBC. But, despite their premium video work, when we first met their branding was lacking. Through strategy and a study of symbolism, we designed a logo that is rooted in historical relevance, reviving an iconic legacy and fashioning a new interpretation that is ready to stand another test of time. The shape is a reminder that the path for one isn’t the path for all and while Pathfinder Films may not be the cheapest path, it’s also never meaningless. The story behind Pathfinder is a story a significance and now their branding is the same.View the site
Visual Identity Design
"My entire NYC team was blown away by the work they were able to generate in a matter of DAYS (which other agencies said would take weeks). Their production was so good, in fact, it opened the doors for us to participate in a series of added-value beta tests with Facebook, which have been invaluable as we grow.”
"Their work on The Truth Project website was truly spectacular. Unlike a business site, the level of compassion and emotional engagement to capture and organize the ideas and content took a lot of heart. And you guys delivered. Depicting and articulating a person with words and video as you did with Ruth forced you and your team to dig deep into an emotional well that ordinary websites don’t require. My family is deeply indebted to you and your team."
"I simply can't say enough about our firm's experience with Kenny and Rachel. Aside from their incredible creativity and step-by-step communication throughout the process of building out our website, Kenny and Rachel brought an amazing level of sincerity and professionalism to everything they do. I'm very comfortable in giving them my highest recommendation."